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Social media

  • Offers a vast amount of marketing possibilities
  • Enables targeted communication at your primary segment/target group
  • Allows you to have a company page/profile
  • Let’s you handle all communication yourself
  • Make way for 1:1 dialogue with customers
  • Easy to track reach and popularity among target group
  • Reach wider audience via several platforms with one post

Facebook

  • If your target group are grown-ups this is good platform
  • You can use Messenger for 1:1 customer service
  • Suitable for launching competitions/promotions

YouTube

  • If you like to produce videos, start a YouTube channel
  • Especially millennials are heavy users of YouTube content.
  • Perfect platform if your product or service needs manuals.

Instagram

  • Perfect platform if your company, product or service is very visual.
  • Using #’s will help you focus and track your communication reach.
  • Will cover most ages, sexes and markets.

Pinterest

  • If your target group is mainly women this is the perfect platform.
  • Great for e-commerce or businesses related to food or design.
  • This platform is primarily focused on visual content – not video.

Snapchat

  • Perfect if your company, product or service is aimed at millennials
  • Excellent for snappy, quirky and funny promotion posts
  • May be used to generate traffic to a webshop, café, store, etc.

LinkedIn

  • LinkedIn is more than talent attraction. The platform can drive traffic to your website.
  • On the LinkedIn Company page you can promote your product or service and attract followers.
  • Groups, targeted blogs and networks can help you drive engagement and start conversations around your business.

Influencers

  • Great if your product is targeted at a young audience who spends hours each day following their favorite influencer on YouTube and Instagram.
  • Top influencers cost money – agree on a paying model beforehand.
  • People who are already fans of your product are more easily activated to recommend your product in exchange for discounts or product gifts. 

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Digital media

  • A more limited amount of marketing possibilities.
  • Allows you to brand your company, product or service.
  • Might require the help of professionals to create communication.
  • Make way for targeted mass communication
  • Easy to track reach among target group
  • Use posts on social media platforms to generate traffic
  • Enables targeted communication at people with related interests

Blogs

  • Begin writing blog posts about themes related to your business
  • Use tags (trending topics/words) to pop-up in search results
  • Promote your blog posts on your social media platforms

Google ads

  • Not a cheap way to advertise, but very efficient and focused
  • Not expensive to produce – mostly plain text
  • Easy to tweak your promotion messages to fit your targets

Emails

  • Create a newsletter to customers and potential customers
  • Use emails to promote other products or services or offers
  • Be personal, relevant and consider the mail frequency, so you don’t spam your customers

Website

  • A great design is worth investing in – people judge your appearance
  • There’s no guarantee that customers will visit your website
  • Use social media to drag people to your site
  • This is your virtual store front – make sure to be open

Public promotion

  • A good way to create content for your digital/social media platforms
  • Allows you to brand your company, product or service
  • Might require the help of professionals to create sufficient attention
  • Make way for local and national communication
  • Easy to get lost in the daily media noise – so plan carefully
  • Use social media platforms before, during and after promotion stunt
  • Enables you to tell a bigger story about your company, product or service

Trade shows

  • A possibility to promote the prototype of your product/service
  • A good way to take a closer look at your competitors
  • An opportunity to meet and engage with potential customers

Events

  • Needs a lot of planning and preparation – think out of the box
  • Can be a way to create hype about your company/product
  • Timing is key – so make sure to catch your event on camera

PR

  • Useful when you want to catch the attention of the media
  • Can be useful if you want to attract investors or business partners
  • Relevant when entering a new market or opening in a new city

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